When you are going to the mall with your new Marc Jacobs bag then you braged to your friend how priceless to have it for u, that's calling marketing.

When you drink your bottled water and leave the label on it, it will also call marketing.

When you say how tasty Big Mac and they give you free ice cream for a package meal with it, it also calls marketing.

When you say that how good is your cook, it will also call marketing.

It is so simple like that.
A simple thing calls marketing. :)

When I woke up this morning, I was thinking today is 10th of September. Somehow my sense about days is lose just because I had a pretty painful headache. I'm not hang over because I never go to the club at here. I think I got that painful headache because of I often read anything in inappropriate lighting. So, here the headache come! This headache somehow made me feel like almost fatigue! Thanks God that I already went to the church last night.

Then, I went out from my room and ask our helper to buy food for me so I can eat headache medicine after that.

After a while, I saw a news about famous 'dangdut' singer who just lost his wife few days ago and made pray services for her at three different places at the same time. Actually I don't like that guy since he always made controversial news and those news somehow so childish and not important issues. But when I heard about his lost news few days ago, I feel sorry for him. My condolence for him. It always painful if we lost someone that we love especially when we lost them unexpectedly. And somehow, they just married and his wife is a nice person (based on news).

I finished my food as soon as possible since I don't like sad news. Especially about death. I hate it the most!

After that I went to my room and tried to finish my review about a journal. But since my headache is worsen, so I decided to eat medicine and sleep.

It's almost 5PM (GMT+7) when I woke up. Somehow my headache already quite better. Then I checked my blackberry when I saw so many tweets' notification in my inbox. When I opened it, mostly all of people talked and tweeted about 9/11 incident.

Wait!!

9/11? Is that 9/11 terrorist incident?

Suddenly I checked my calendar and see. Yes! Today is September 11, 2011!

Then I took sometimes to reflect that day and many unexpectedly death issues.

It's really painful when we remembered what happened at that time. I watched from news how the plane crashed to the WTC building and killed many people. I watched how hectic that day. I watched how hard the fire fighters, police, and many people put their efforts to save any single life. I watched how our embassy staffs try so hard to check about our people condition. And how one of family in Indonesia must mourn and let go their son as one of passenger in that plane. I hate those despicable people who took many lives easily and have no compassion. I cursed them in my heart. Then I cried in my heart. My condolence for those people who left this world at that incident.

That is 9/11 for me.

Then, it was tsunami in Aceh in December 2004. I remembered how horrified it was for us. My family and I was in Hadyai, Thailand at that time and was planning to go to Phuket in the morning. But when my parents and I are having breakfast and my brothers still in their rooms, it happens! Big earthquake and I must guard my parents out from building. Many people who are still in the towels running away to emergency exit. The eartquake is quite long and I already prepared for the worst since I couldn't see my brothers. I still remember how my mom is trying her best to not cry and pray in her heart. My dad is so calm (maybe because he lived in Japan for a long time before so he is kinda expert about earthquake thingy than us) and its help me much to make poker face while I'm praying for everyone, hopefully no one is hurt. When we reach exit door at ground, I still remember how relieved I am and crying while I'm seeing all of my brothers already at the streets and called me and my parents. My mom and dad hugged them immediately.

We are so thankful that God Lord really love us and protect us in many ways.

After that, we saw in news that tsunami happened in Aceh and killed many people. The news showed how many people tried to survive theirselves and histerically scream everywhere.

We were so speechless in horrid silence.

My dad tried to calm my mom who just cry when she is watching CNN.

My favorite auntie and her family live there. And her place is one of the worst place which are hitting by tsunami.

That was our worst holiday ever. The tour to Singapore seems not great at all. Even when we just reaching KL, my mom was still trying her best to contact all of her family and ask about my auntie condition.

Miracle does happen. And always be happened if God Lord want to.

My auntie and all of her family is save and already reached Medan with Germany Aircraft. We are so relieved.

Once again, so sudden death is awful. It's so unfair for many people who are still alive. My condolence to all of Aceh Tsunami victims and I cried again in my heart.

Then I experienced Jogjakarta's earthquake in May 2006. I'm still in Jogjakarta and prepare to go to Netherlands at that time. I still remember how hectic at that time and a false announcement that tsunami happens. So many people are trying to run to Merapi Mountain direction. I can't call my mom since the connection from my cellphone is totally awful. Thanks God that I can borrow someone home phone. I called her and she told me that the center of earthquake from Merapi Mountains. After that I went to hospital to visit one of my friend (who already like my brother) who got injured while he's trying to save himself yet his house roof is collapsed. But now, he already healthy like before. And many people also death at that time. Another unexpectedly death. Once again, I cried in my heart. My condolonce for the victims.

And then I live in Netherlands. Many things happened in my live. My uncles also die because of their healthiness issues. My condolences for them too.

28th January 2008.

I hate that date.

I hate that date for sure.

My daddy passed away while I'm still in my flight from Netherlands to Indonesia.

It's a so sudden death.

I just talk with him last night and said I will go back tomorrow morning to Indonesia.

I can't cry.

I can't cry at all yet I blame for myself for my lateness arrival.

I hate my God Lord.

I hate my daddy for leaving me while I'm still on my way.

But honestly,

I hate myself. I really hate myself. I really hate myself so much.

Then I cry over and over and over again everytime I remember him.

I wish I can be arrived 5 minutes before he closed his eyes forever. I wish I can hug him alive and say how I miss him and I will gain my master degree in a month. I wish I can say sorry for not married first before he left us. I know how he wants grandchildren.

I wish I can turn back the time.

But I can't.

I'm so devastated and blame for myself for not there at his last moment.

I blame for myself for years.

Unexpectedly death is so cruel.

It's so unfair in many ways for anyone who still alive.

Now, I cried outloud and my heart is broken.

After my daddy passed away, I can feel exactly what 9/11, Aceh tsunami and Jogjakarta's earthquake victims' family feel.

Unexpectedly death is so cruel and unfair.

It's so painful and hurt. It's so devastated.
I even can't say "my condolence" anymore since its not help at all.

But I remember what my daddy say, "History is a lesson and you must move on for better future with try your best this present with all of your might and don't forget to pray and surrender to God Lord".

So, I will stand firmly and let go everything. Coz I believe my daddy and all of the victims already in heaven with God Lord.

Let's chin up and move forward and make all of people who already left proud about us!

'Coz we are still alive and we still have some missions to make this world better in God Lord Name.

P.S : The picture of white roses means 'remembering and purity love'.
Sent from my BlackBerry®
powered by Sinyal Kuat INDOSAT

Bagi seseorang yang bergerak di bidang pemasaran, tentu saja kita akan berusaha bagaimana produk kita bisa diterima oleh masyarakat, memiliki brand awareness yang kuat, produk yg sesuai kualitasnya dengan harga yang akan ditawarkan, saluran distribusi yang (semoga) tidak panjang serta (jangan lupa) pelayanan yang mengikutinya. Singkat kata, si pemasar harus mampu membuat bagaimana produk bisa terjual dan menguasai market share.

Tetapi, menjual sesuatu bukanlah hal yang mudah!

Ini bisa dilihat dari pendapat Seth Godin bahwa kamu harus bisa menawarkan sesuatu yang (seolah-olah) berbeda dari para pesaing. Kamu harus remarkable seperti Purple Cow untuk mendapatkan bukan hanya konsumen melainkan pelanggan.

Tentu saja, perilaku konsumen menjadi pertimbangan yang kuat. Kita (mungkin) dibuat untuk menuruti kehendak pembeli padahal kita hanya menawarkan sesuatu yang berbeda yang membuat orang tertarik.

Kalau pendeta saya bilang di khotbahnya, kita itu hanya beda selera. (And somehow I also have a same opinion).

Tentu saja, menuruti semua perilaku dan memanjakan pelanggan/konsumen sesuai selera tersebut harus tetap ada aturan mainnya. Karena seperti yang dikatakan teman saya, Agung Herutomo , dalam bukunya 'Conquering 2.0', konsumen sekarang itu (menurut interpretasi bebas saya) cerdas dan cerdik sehingga mereka tau apa yang mereka mau. Mereka juga sangat well-informed tentang apa yang akan mereka beli sehingga kalau dalam teori perilaku konsumen menurut buku karangan Grewal & Levy, Marketing, konsumen seperti ini memiliki internal locust of control yang sangat kuat. Mereka tau betul apa produk yang mereka beli dan informasi yang didapat akan memutuskan sesuatu sesuai keinginannya pribadi dan tidak gampang terpengaruh dari pihak luar dalam melakukan keputusan pembelian.

Karena alasan itu juga makanya pemasar harus bisa merencanakan perilaku konsumen mereka agar semua sesuai dengan kehendak pemasar.

Thanks to Ajzen dan Fishbein, mereka menemukan Theory of Planned Behavior (TpB) yang membantu pemasar memprediksikan perilaku konsumen itu sebenarnya bisa direka.

TpB ini diformulasikan oleh Ajzen dan Fishbein pada tahun 1980an dimana awalnya model itu diformulasikan dalam bentuk Theory Reasoned Action (TRA). TRA mengemukakan bagaimana sikap menghasilkan harapan yang diinginkan konsumen ke dalam bentuk nilai-nilai. Lalu teori ini dikembangkan bagaimana perilaku muncul dibawah pengaruh tidak dapat sepenuhnya dilakukan dan konsumen masih mengandalkan rasa dalam membeli.

Akhirnya muncullah TpB dimana teori ini memprediksikan perilaku dapat diatur dan direncanakan. Ini dapat dilihat sesuai skema yang ada dibawah.

Lebih lanjut, TpB hanya menjawab beberapa sikap khusus konsumen pada pertanyaan seputar perilaku yang diharapkan.

Oleh karena itu, untuk mengukur sikap terhadap perilaku yang diharapkan, pemasar butuh menilai pandangan subyektif konsumen berdasarkan keyakinannya dan kepedulian mereka menjawab pertanyaan akan perilaku yang diharapkan.

Selain itu, kita juga harus melihat bagaimana pengendalian atas perilaku akan mempengaruhi maksud pembeli. Ini tentu saja melihat bagaimana kemampuan persepsi konsumen dalam melaksanakan perilaku yang dimaksud. Hal itu semua akan menghasilkan tujuan untuk membeli.

Aturan umumnya adalah semakin baik sikap atas nilai subyektif, dan semakin besar pengendalian rasa maka semakin kuat maksud konsumen melaksanakan pertanyaan perilaku.

TpB akan berguna sebagai informasi dalam pengembangan strategi komunikasi. Teori ini juga digunakan sebagai studi evaluasi.
Sent from my BlackBerry®
powered by Sinyal Kuat INDOSAT

Okay, for many people who loves My Sassy Girl movie would never forget this Cha Tae Hyun.

Somehow, that movie made me knew about him.

My first expression is, he’s totally have this dorky and nerd aura and looks. I was wondering why the casting people choosed him as a lead player in that movie. He is totally not have a quality look as a celebrity. He looks like common guy. Just like a guy from your next door.

And somehow, he really pissed me off since he always played with many magnificent and beautiful female actress just like Song Hye Gyo, Shin Min Ah, etc. But at the end, I’m becoming as his admirer for he’s acting!

Hey.. Just be fair, he really does a good actor. Although he has that stupid look in BaBo Movie, or looks like obedient man in My Sassy Girl and My Girl & I, or stupid arogant father in Speedy Scandalous, he still can reach my heart with his acts.
So, he’s a dope awesome actor for me!
Besides, he can be so funny annoying and irritating person in variety shows in Family Outing or Running Man.

At the end, I almost watched all of his movies. The last movie that I watched is “Hello Ghost”. Once again, this movie is one of my favorite ever from all of his movies.

So, please read this blog ’till the end, because I will make a review for this touchy movie. And most of all in this movie, we are not going to see (only) about romantic love but also family love. The concept will be the same like Robert Downing Jr. Movie yet the storyline and ending will be totally different than that one. This one still the best for me.

I recommend it as one movie that you should watch!

Casts:

Tae-hyun Cha as Kang Sang-Man

Kang Hye-Won as (Nurse) Jung Yun-Soo

Moon-su Lee as Poppy ghost

Chang-Seok Ko as Chain-smoker ghost

Young-nam Jang as Crybaby ghost

Bo-geun Cheon as Elementary school student ghost

For Kang Sang-Man, it is his destiny to be alone in this world without any single family. No parents. No brother. No grandparents. Noone. He just meant to be alone starting from the orphan house until he’s surely big as a mature person, no one would like to adopt him as their son. He feels so lonely and he thinks it will be the best if he commits to suicide.
Poorly him, from many tries that he made for suiciding himself, it looks like that God will never allow him to die soon!

And at last, he ended up in hospital (again) and he met his new fate! He can communicate with ghosts!
The worst part is there are 4 ghosts whose are always follow him. The first ghost is an old man, a poppy ghost. The second one is a middle aged man, a chain-smoker ghost. The third one is a middle aged woman yet so beautiful, a crybaby ghost. And the last one is a snobbish and stubborn kid, an elementary school student ghost.

He met so many hardships when he tries to fulfills all of them (ghosts) wishes. He needs to do that since the psychic told him that he can’t suicide himself before he fulfills all of those ghosts wishes.
Yet so many funny and remarkable experiencing that he would be experienced and somehow made him feel so alive and found love to a beautiful lovely nurse named Jung Yun So.

Argggghhhh, I wanna tell you the whole story very detail yet I won’t do that!
It will be spoiled the movie because this movie is too good to be told at here. Just watch it by yourself then tell me what do you think about this movie.

Hopefully I gave u an objective view since I’m so sensitive if we are talking about lost and death. I wish I will have the same chance like Sang-Man has in this movie with my father.
I wish I can hug him and say how terribly sorry I am that I couldn’t be there at his side when he closed his eyes forever.
I wish I can say that how much I love him.

Yeahhh.. It’s not a time for being so sad!

Because I believe, my Daddy already happy with our God Lord in heaven and will take care all of us in this earth from there.

Geez, I’m surely missing him so much!
Big hug for you, Daddy! Kiss kiss!

And for all of you, who still have your parents complete now, please take care all of them with all of your heart just like I do before one of them left you. Keep them as your precious one. Love them as yourself.  :)

Have a nice day all!
God Bless Us.

-hikaruRKB-

#nowplaying Oneway feat. Junsu 2PM – Rainy Days Sent from my BlackBerry®
powered by Sinyal Kuat INDOSAT

Intermediate Marketing - Video marketing

Hi people! I really need your help now. Please be kindly to vote from these two videos and leave your comment at this post which one the best one.

Based on the most voters, I will give the last mark for my students whose are their video was elected by all of you (I already have some marks for them based on studies perspective and for this vote is from people respond about their advertising concept and attractiveness) .

They made these videos for promotional task that will be related with targeting market in Indonesia.

The first video is about the soda' product namely Tebs and has a slogan "tea with shocking soda".

This product originally from Indonesia and the target will be youngster from 11 years old until 20s years old.

The second video is about well-known DSLR Canon 500D. The concept is about 'Love' and the slogan will be 'Delighting you always'.

I know for some reasons, their acting is not quite good as a proffesional actor/actress yet they really done everything by themselves as a marketing class group!  So please be kindly too about the comment shouldn't has any offensive words/things.

The judgement will not based on your capability in promotion or marketing area. As long as you can get the feel of the idea, so you are capable to give a vote! (n__n)v

The vote will only count if you leave a comment at this post!

So, may the best will win! And thank you for your participations! I really appreciate it! :)

Happy weekend all!

Video one - Tebs the shocking soda

Video two - Canon DSLR 500D

This is one of my favorite songs from 2AM works.

I love it!

Despite many rumors that told Jo Kwon is gay, I hope it won't true since it will hurt Gain badly in some ways. If its happen, It will just like 2AM song titled 'I was wrong' (I will put this lyric later).

I'm one of Adam's Couple (Petite Couple) fans indeed! :))

So, enjoy this song first! :)

2AM - I Can't Let You Go Even I Die

Oryodo Apun Gon Ttokkata
Even though I'm young, Pain is the same

Sesangul Jal Morundago Apungol Morujin Ana
That I don't know the world well doesn't mean I don't know the pain

Gwaenchana Jil Gorago Wae Gojitmarul Hae
Why do you lie saying that it will be okay?

Iroke Apun Gasumi Ottoke Shwipge Nakkesso
My heart that's been hurt like this,
How will it heal easily?

No Opshi Ottoke Salgesso
How will I live without you?

Guraeso Nan
That's why I

Jogodo Mot Bonae Naega Ottoke Nol Bonae
I can't let you go even if I die, how can I let you go?

Garyogodun Ttonaryogodun Nae Gasum Gochyonae
If you're going to go, If you're going to leave, repair my heart

Apuji Anke Na Saragal Surado Itge
So that I can live without pain

Andwendamyon Ochapi Mossal Go
If you don't, I can't live at all

Jugodo Mot Bonae
I can't let you go even I die

Amuri Niga Nal Milchyodo
No matter how much you push me away

Kkutkkaji Butjabul Goya Odido Gaji Mothage
I will hold you until the end so that you can't go anywhere else

Jongmal Gal Goramyon Gojitmarul Hae
If you're really going to go, Lie to me

Naeil Dashi Manajago Usumyonso Bojago
Say that we'll meet tomorrow and smile as we see each other

Heojijan Marul Nongdamirago
Say that the break up words were a joke

Animyon Nan
Otherwise I

Jogodo Mot Bonae Naega Ottoke Nol Bonae
I can't let you go even if I die, how can I let you go?

Garyogodun Ttonaryogodun Nae Gasum Gochyonae
If you're going to go, If you're going to leave, repair my heart

Apuji Anke Na Saragal Surado Itge
So that I can live without pain

Andwendamyon Ochapi Mossal Go
If you don't, I can't live at all

Jugodo Mot Bonae
I can't let you go even I die

Gu Manun Shiganul Hamkke Gyokkonnunde
We spent all that time together

Ijewa Ottoke Honja Sallan Goya
How will I live on my own now?

Guroken Mothae Nan Mothae
I can't like that, I can't

Jogodo Mot Bonae Naega Ottoke Nol Bonae
I can't let you go even if I die, how can I let you go?

Garyogodun Ttonaryogodun Nae Gasum Gochyonae
If you're going to go, If you're going to leave, repair my heart

Apuji Anke Na Saragal Surado Itge
So that I can live without pain

Andwendamyon Ochapi Mossal Go
If you don't, I can't live at all

Jugodo Mot Bonae
I can't let you go even I die

------------------ hikaruRKB --------------

*so, when you think that you can't let go someone, it means you are too scared for being alone by yourself without him/her beside you because you think he/she is your precious yet sometimes we need to realize that true love need to let go too. :)
Sent from my BlackBerry®
powered by Sinyal Kuat INDOSAT

Tears..
Time..
This..
That..
I know that I'm a stupid person,
I know that I never realize how I feel to you,
I know that I want you here with me like forever with you,
I know how I want badly to make a great poetry just for you,

But then I realize..
I know those of them just because you are not here with me.

Love..
Fate..
Faith..
I can't wait anymore.
I wish I can be with you as my fate.

But what is fate?

When you are never look at me,
When you make me just feel happy by look at your back from distance,
When you are smiling yet it's not for me.

Sad,
Hate,
I don't want have those feeling for you coz I believe,
If we are meant together,
You will come back and reaching me in any time.

So just do what you want my love..
And if fate is with us, we are going to be together at the end.

-RKB-

P.S: this is my first time for made a poetry in this posterous.. So if you find its not ĝõöÐ at all, please don't be sarcastic or cynical to me. I will do my best to make a ĝõöÐ poetry everyday in the future just for all you. :)
Powered by Telkomsel BlackBerry®

When I said retail or retailer, somehow many people think about supermarket, mini mart, 7Eleven, Lotte Mart, Carrefour, Matahari (one of famous retail shop in Indonesia) and so on.

Well, you are not wrong at all!

But let's see what is the exactly definition of retailer literally!

According to Levy and Weitz (2004, p.6), Retailer is a business that sells products or services, or both, to consumers for their personal or family use.

So in short way, we can say that retailer is a company/person/organization who sells the products either its goods or services directly to the end of customers / users.

So, if you are a developer and will sell all of your properties directly to end users so u already as a retailer.

If you have a travel agency and sell your tickets directly to the end customer, so you are a retailer too.

If you have a flower shops and will sell it directly to the end customers, so you are a retailer too.

 

So, that's what we called as a retailer.

 

This video is not mine yet it's courtesy from OST. Seducing Mr. Perfect.
Why I put this video? Simple.
It's Daniel Henney at there! :p And today is his birthday.

"Happy birthday, Daniel Henney. You are getting older firstly than me. I'm going older in some of days in December. Haahahaha.. All the best wishes for u! Kusjes! 281110 - RKB."

Powered by Telkomsel BlackBerry®

Who is the human bestfriend? Mostly all of us will answer 'Dog'. I also have the same opinion like that. One of my bestfriend is Kajol. I love dogs! Love them so much since they are very furry friendly creature that you ever know!

This post is a tribute for my bestfriend Kajol who always been there for me in my lovely and hardest time.

Kajol is a black white pomerian dog. She is so beautiful and smart. She can sit like meerkat. She can hold herself to not fall down when I carried her like a baby. She can sleep quietly next my foot when I'm trying to finish my work (like examine my students homework). She always love to sleep on my lap when I watched J-dorama or K-drama or any movies that I saw. She is the first dog who love to eat fruits than meat (that's why I think she will be a first vegetarian dog ever!). She love to eat and lick ice cube. She hate when you touch her nose and head at the same time. She always be our alarm or ring-bell when people come to our house. She was very playful and cheerful. She was an adorable dog ever!

I love you, Kajol.

I know that I hate to see any dramaqueen and I know you knew that but somehow, when you're gone, I couldn't believe that I could be like that. I shout and cried out your name by Facebook, Twitter, Blackberry Messenger, and Posterous. I miss you already, babe! You are my bestfriend who always loving me without any terms. You have unconditionally love for all of us at here. Thank you for everything Kajol.
You are one of my baby that I always love.

Please say hi to Daddy in heaven from me. And please taking care all of us at here from heaven. Live happily ever after, schatje. Love you! Kusjes! Xoxoxo
God Bless you.

P.S : these pictures are all about Kajol when she still alive until dead. And at here, I show you her graveyard. It's beautiful, isn't it?

Powered by Telkomsel BlackBerry®